Reenita's Wisdom

Diwali, India’s Festival Of Light, is the largest and most important holiday for the global Indian community. Considered to be the Indian new year, it is a time when the entire family gets together to participate in wellness traditions and festivities that hark back to the days of ancient India.

Today we celebrate Laxmi Devi, the Goddess of Wealth. Legend tells us that she visits all homes that offer a prayer to her before dusk. But before the prayer can take place, the whole family prepares by spring cleaning the home and indulging themselves in an elaborate Ayurvedic oil routine. An excuse for a spa ritual? Sure, it’s what will bring prosperity into you home. After that, it’s all about the diyas or clay lamps and the sparklers to light night and the new year.

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Diwali, India’s Festival Of Light, is the most important holiday for the global Indian community. As much as it is a time to participate in family traditions, it is also a huge commercial opportunity for businesses, retailers and vendors that cater to the needs of the growing Indian community.

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